I'm not in the market for one yet, but a thought occurred to me as I watched one of many car commercials which interrupted my regular Sunday night programming.
Why do cars have options? Why can't they just sell cars (and trucks - virtually any vehicle) with all the options. Then, if someone doesn't want, say, air conditioning, it could be removed, and the price lowered.
Why does everything else have to be added on? It really bugs me when I see a car commercial. They show this really nice car and say "Prices start at X" but in small print they say "model shown is Y" usually many thousands higher.
It reminded me of the movie "Tucker" (and of course the history of the man) in which the idea was to bring the most advanced car available (with all the options of the day) in one package, for one price. Of course the big 3 didn't like the idea, so the Tucker never got off the showroom floor. Too bad, because he would have shaken up the industry.
But back to my point. If I'm going to buy a car in the near future, I want the price with all the options. I don't want to know that the price I saw on TV was for the "base" model.
Fast food restaurants don't do this. Imagine what would happen if McDonalds showed you a Big Mac on TV but in fine print it said "lettuce, condiments and cheese extra", or "deluxe model shown, base model only has 2 bun sections."
Why do cars have options? Why can't they just sell cars (and trucks - virtually any vehicle) with all the options. Then, if someone doesn't want, say, air conditioning, it could be removed, and the price lowered.
Why does everything else have to be added on? It really bugs me when I see a car commercial. They show this really nice car and say "Prices start at X" but in small print they say "model shown is Y" usually many thousands higher.
It reminded me of the movie "Tucker" (and of course the history of the man) in which the idea was to bring the most advanced car available (with all the options of the day) in one package, for one price. Of course the big 3 didn't like the idea, so the Tucker never got off the showroom floor. Too bad, because he would have shaken up the industry.
But back to my point. If I'm going to buy a car in the near future, I want the price with all the options. I don't want to know that the price I saw on TV was for the "base" model.
Fast food restaurants don't do this. Imagine what would happen if McDonalds showed you a Big Mac on TV but in fine print it said "lettuce, condiments and cheese extra", or "deluxe model shown, base model only has 2 bun sections."
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